QRay: the power of branding

If QRay bracelets have no actual physical power, why do so many people continue to wear them? One answer is the power of branding. If you admire a certain athlete and that athlete wears a QRAY, maybe you would feel that if you bought a QRAY it would help improve your performance. When Michael Jordan was playing basketball, thousands of fans could be seen on neighborhood basketball courts wearing a bull’s jersey with # 23. Did wearing the number make them play better? Maybe it did.